Launching a Scalable Consumer Market Strategy for an Education Institution
A large education institution set out to enter the consumer market to generate new revenue streams and fund future innovation. While leadership had secured investment and initiated market research, the organization needed a clear path to execution. We partnered with the institution to connect strategy to delivery, establishing the alignment, operating model, and capabilities required to bring new products to market and scale over time.
Challenge
The institution’s ambition to enter the consumer market was well established, with leadership securing investment and initiating market research; however, the organization needed a more cohesive and actionable strategy to guide decision-making and align priorities across functions. While progress had been made, existing efforts had not yet converged into a unified approach that could be effectively operationalized. Product, marketing, operations, and technology teams continued to work largely in silos, each using different approaches to development, prioritization, and delivery. In parallel, limited internal capacity made it difficult to fully design and stand up a new business model, and evolving roles, governance, and decision-making structures created additional complexity.
Without a more integrated strategy and operating model to connect vision to execution, the institution faced a risk of delayed market entry and challenges scaling effectively in a competitive consumer landscape.
Solution
Forum Solutions designed and implemented a comprehensive approach to align strategy with execution, focusing on establishing a unified operating model and the structures required for consistent, repeatable delivery. This work brought leadership and cross-functional teams into alignment while introducing governance, processes, and tools to support end-to-end product development. The solution combined strategic clarity with practical enablement, including:
A consumer market strategy aligned across business development, operations, marketing, content, and technology
A scalable product operating model supporting consistent and repeatable delivery
A multi-product roadmap guiding development, launch, and lifecycle management
A product intake and prioritization framework aligned to strategic objectives
A stage-gated product development lifecycle with clear accountability and governance
Capacity planning and resource alignment models to support execution at scale
Standardized workflows, tools, and templates to reinforce consistency
We led implementation, embedding new ways of working and aligning teams around a shared product vision to ensure adoption and long-term sustainability.
Results
The engagement drove both organizational alignment and operational improvement, positioning the institution for sustained growth in the consumer market. Cross-functional teams began operating as a coordinated unit, supported by clear roles, governance, and decision-making structures. This alignment reduced friction and improved the organization’s ability to translate strategy into measurable outcomes.
At the same time, product development became more structured and predictable, improving planning, prioritization, and resource allocation. The institution now operates with a stronger foundation to support growth, including:
A clear path to operationalizing its consumer market strategy
Repeatable frameworks to support ongoing product development and delivery
Improved ability to allocate resources and manage capacity
Enhanced readiness to generate and sustain new revenue streams
We enabled the institution to move from strategy to execution, equipping it to enter the consumer market with discipline, speed, and a scalable foundation for continued innovation and growth.
Forum Solutions is a management consulting company dedicated to crafting and delivering transformational outcomes for our clients, our colleagues, and our community. With our help, clients become more agile, resilient, and connected, bringing great ideas to fruition with brilliant results. From start-ups to the Fortune 50, business leaders rely on Forum Solutions to help them form and realize their strategies. Our company is a certified Woman Owned Business that believes in developing and growing our colleagues, company, and region in a socially conscious way.